Mailpro Glossary

An API, or Application Programming Interface, serves as the backbone for seamless interaction between different software applications. It's a set...

A platform that connects advertisers looking to place their ads with publishers who have space to display them. It helps...

Features that expand your advertisements with additional information, like links, phone numbers, or ratings, making them more useful and potentially...

Ad Copy refers to the text used within an advertisement, designed to persuade or inform the target audience. This crucial...

An abandoned cart refers to an e-commerce situation where a potential customer adds items to their online shopping cart but...

Brand identity is the heart and soul of a brand—it's the essence that sets it apart in a crowded marketplace....

In email marketing, the Bounce Rate represents the percentage of sent emails that fail to reach the recipients' inboxes for...

Introduction to CAPTCHA What is CAPTCHA, Anyway? CAPTCHA, short for "Completely Automated Public Turing test to tell Computers and Humans Apart,"...

A Canonical URL is the web address (URL) that you specify as the preferred version of a page, even in...

When you're surfing the web, chilling on your favorite site, and you spot a button that shouts, "Click Here to...

DNS (Domain Name System) is the internet's phonebook. DNS translates human-friendly web addresses (like www.example.com) into computer-friendly IP addresses (like...

Distribution Channel is the expressway your products take from production to the consumer's hands. These can include wholesalers, retailers, distributors,...

Direct Marketing is a targeted strategy that involves businesses communicating directly with potential and existing customers without intermediaries. Utilizing channels...

Direct Marketing Mail is a traditional approach to marketing that involves sending tangible promotional materials—such as catalogs, flyers, postcards, and...

Welcome to the buzzing world of digital marketing! It's a realm where creativity meets technology, where brands and consumers connect...

An email subject line is a short, concise line of text that summarizes the content or purpose of an email....

Imagine email blacklists as a giant list of email troublemakers. Email Blacklists are databases filled with email addresses, domains, or...

​Error 404 is the internet's way of saying, "Oops, can't find what you're looking for." It's a dead-end sign on...

A treasure trove of email addresses from people who've said, "Yes, I want to hear from you." It's the foundation...

An iframe, short for "inline frame," is like a window within a window on your webpage. It's a powerful tool...

A Meta Description is a concise summary of a web page's content that is displayed in search engine results. It...

A Abandoned Carts: This occurs when a customer adds products to their online shopping cart but exits without completing the purchase....

SMTP stands for Simple Mail Transfer Protocol. It is a protocol used primarily for sending emails across the internet. SMTP...

  SMS Marketing is a powerful tool used by businesses to reach customers directly and instantly through text messages. This method...

Title tags are HTML elements that define the title of a webpage. They appear in the title bar of web...

User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects...

The unsubscribe rate is a metric used in email marketing to measure the percentage of recipients who opt out of...