Email Marketing Blog

Keeping track of the activity generated by your email marketing platform is now easier since Mailpro offers you a monthly report of email and SMS campaigns. On a month by month scale, you will be able to find out the general st...

For some, having loads of contacts in their databases is of the most importance. Yes, this is indeed very valuable, but it is more important that they are quality contacts and correspond to people who have confirmed their subscri...

Creating an attractive email design that manages to reach a client is currently within everyone's reach Design is a fundamental aspect when developing an email marketing campaign; creating an attractive design for your news...

Take advantage of the opportunities to know the geographical position of your clients through geolocation in your email marketing campaigns Attracting your target audience is an opportunity that is closer within reach than you th...

Within digital marketing, sending emails can be considered as one of the most important and direct communication channels with customers. It handles very personal information of the users so it must be watched with the utmost care...

Choosing the ideal email marketing software to manage your campaigns for sending emails, is a subject that needs a little research and that you take into account some requirements that are essential when making the best choice. T...

One of the main trends that stands out for Email Marketing in 2019 is Storytelling. It is true that it is not a new technique, but, it has been gaining strength at a time when audiences seek greater personalization and emotional ...

Have you ever stopped to think about what type of IP would be the most convenient to your emails? In this article, we will tell you about the advantages and disadvantages of each and you will soon be able to recognize which is th...

Find out the mistakes you should avoid when creating your next email campaign Submitting a Newsletter may be the most powerful way to reach your client or prospects, and if you want this to be successful among your subscribers th...

In this article we tell you how emails that cannot be delivered are classified and why it is important to measure their quantity. The email marketing statistics are some of the most important aspects of an email marketing stra...

Learn which are the 6 statistics of your email marketing campaign that you should watch Statistical analysis is a fundamental part of email marketing, as it is for all the strategies that digital marketing allows us to achieve. T...

Know how to use GIFS in your campaigns and easily import them into your messages You find them in all social networks, in daily conversation they have replaced the casual hello and good morning. They are usually fun and youthful,...

This is a quick review with good tips about how to improve your delivery rate, from the Mailpro Team, the “Swiss Email Marketing Software” You found the right Email Marketing Solution, you have greet things to communi...

One of the greatest advantages of e-mail campaigns is that with the help of tracking you can determine the problems in a campaign or on the contrary the actions that are profitable to the turnover. The stats enable to have an obj...

Today, you can browse the Internet on multiple devices. At home, the users are either using their computer or their tablet, when they go to work they use their Smartphone and and then end their day at home while still on another ...

TheGDPRcame into effect a few months ago. The main objective of this new rule was to give back the users the ability to limit how their data is being used by marketers. The GDPR was so widely discussed that it had scared the digi...

To gain more and more subscribers to their newsletteris one of the advertisers’ objectives but their worst nightmare is when they unsubscribe and that can happen a lot sometimes. Here is our advice to keep a high number of subscr...

The objective of an e-mail campaign is to ensure e-mails reach several recipients whose schedules in terms of checking their inbox may be different. This concept of sending the message to its recipient’s inbox is deliverability. ...

A good click-through rate means good chance for conversions. This is why many marketers take this rate into consideration in their strategy. If you use a qualified database and relevant content, you are likely to get a high click...

TheWeb Marketinglooks so easy; actually everyone is using it, thus a beginner may feel that he can manage it himself without too much trouble. It is true; however you need to know some rules, not always followed by advertisers, w...