Email Marketing Blog

With Mailpro you can integrate your application, ecommerce or website through SMTP or API. Which one you decide to use depends on your needs, which is more convenient for you, and on the amount of money you would like to invest i...

A common practice for companies when deciding to create their email marketing campaigns is to use email addresses that do not support a return response, that is, No-Reply Email addresses. These are accounts created for the sole p...

If you use transactional emails in your business every day, you may have heard the term SMTP. The SMTP protocol is very important because it makes a big difference in the emails you send to your customers and in your delivery c...

Access to technology has drastically changed the way vacation destinations are chosen. Most people can spend hours looking for hotel websites, travel agencies and airlines, and the right information for finding the best destinati...

One of the good practices in email marketing is to have a newsletter with balance between text and images, but, we must choose the image and visual style of our content well to provoke the reader to interact with it. Sending a ne...

Summer has arrived! It is possible that you are planning to give your subscribers a break and vary your email marketing strategy for summer. But, we must tell you that you should not overlook this season and continuecommunicating...

Personalizationhas becomeoneof the main keys of anyemail marketing strategy.Trying to knowyour final userperfectlyandat what stage of the sales process youfind each one will help you fine-tune the strategy and cause impact with t...

Getting the customer's attentionis one ofthe most complicated tasks that entrepreneurs, advertisers ormarketers face,in both traditional media and the digital world.Words areanessentialpartof email marketingand using Copywritingt...

It is clear that the goal of any marketing strategy is to achieve conversions and customer loyalty. It’s no different with Email Marketing, where we look for prospects to become customers. Using a Sales Funnel for Email Marketing...

If you want to start building your contact list for email campaigns or increase the one you have, you are probably asking yourself where you should start, and how to get these email addresses. In this article we will tell you how...

The tests of A and B are sent to different segments of users to study their behavior regarding the content. That is, you can check which versions generate higher opening rates, click-through rates or more interaction with the CTA...

It is possible that at some point, you have asked yourself why you must use an Email Marketing application to send bulk mailings when there are other means that don’t present any costs. If this alternative has crossed your mind, ...

What is an automatic email? An automated email is an email that is sent without having to manually input information every time you want to send a message . They are created and configured only once and are sent to contacts autom...

How many times have we heard the phrase "The first impression is the one that counts"? When we think of Email Marketing, this phrase becomes very important. When it comes to the Subject of the Email, you could say it is as import...

Design a newsletter is not an easy task, for this reason, aprofessional email marketing tool offers you a catalog of Email Newsletter Templates that allow you to save time in creating your email marketing campaigns, by providing ...

Gain more reach in your campaigns by following good email marketing practices Despite being one of the digital marketing channels with the least popularity, email marketing is your way of creating that connection and customer lo...

It is possible that as the owner of a small company, you’d previously thought that email marketing is not effective and that it is only for large corporations with large contact lists. We feel the need to tell you that it is time...

It is clear that email marketing holds heaps of value and potential as a channel for communicating with your customers and users. The precise data provided by email campaigns generated by professional Email Marketing software, ha...

For many Marketing specialists it is almost a norm to say that email marketing campaigns should always be sent between Tuesday and Thursday in the morning hours. But, in some cases, even the least expected day can be successful. ...

Keeping track of the activity generated by your email marketing platform is now easier since Mailpro offers you a monthly report of email and SMS campaigns. On a month by month scale, you will be able to find out the general st...